I am very aware that finding sponsors for anything nowadays is difficult and the marketing teams, business owners and brand managers are all looking for one thing – Return on Investment (ROI).
My journey is part of a televised competition to find four novice women from all walks of life to race a McLaren GT4 supercar in the 2022 British GT Championship - against their male competitors.
Formula Woman is becoming a widespread and global community of women all keen to get in to motorsport.
Your sponsorship of my Formula Woman journey could include funding as few or as many of my Formula Woman events as you like - including track days and simulator sessions, as well as my participation in the televised competition.
The Benefits of Sponsorship
As a sponsor you will become part of the new global Formula Woman community which is in 21 countries so far.
You'll benefit from:
TV exposure (UK and beyond) in a realityTV/entertainment/documentary format
Social Media reach (Instagram, TikTok, Facebook, LinkedIn andTwitter)
Partner Interaction – B2B and B2C with all the other new Formula Woman partners updated on the Formula Woman website
Unique access to a new female market and hundreds of like minded women across the globe
Access to an experienced marketing team within Formula Woman to work with your own markting specialists in creating effective activation programmes
Opportunities to attend a track day at Bedford in November; driving experiences at events with partners; as well as motorsport hospitality events at the British GP and GT Cup Championship races.
What I can
I can offer my sponsors branding, hospitality and business to business opportunities and of course your brand logo strategically placed on camera throughout my televised Formula Woman journey.
With hard work and training, luck and fortitude, I hope to get all the way through to the races.
I can offer media promotion through both local and national outlets. I have already generated interest through publicity in local newspapers and my local BBC radio station. I am also to be featured in the national WI magazine 'WI LIfe' (circulation 200,000).
Leading up to my assessment day I'm looking for funding for my essential training, which includes:
Daytona Karting evenings
Jaguar Track days;
Race meeting tickets;
Simulator training days
So what would this cost you just to start the support journey - and what I am currently spending?
i-Zone simulator experience: £299.00.
Track days: £599.00 per day.
Your brand logo will be strategically placed on camera for my all-important assessment day.
At the next round your brand logo or name will appear on my race suit and helmet.
Should I make it through the shoot out and am selected for the Formula Woman GT Cup team then you would remain as a personal sponsor and have full promotion at the races and access to all the races.